American Girl Dolls Are Doing Amazing Things

I'm ecstatic to be one of the Parent Partners working with American Girl for their newest campaign. I'm a long time fan of the dolls and still own the Kirsten doll I was given way back when there were only 2 dolls to choose from. And since I have such a great history with American Girl, I want to share it with my daughter and make memories with her.

To make sure you don't miss a bit of this new campaign, I've taken some information from the press release to share with you.

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To foster a spirit of goodwill and help make the world a brighter place, American Girl is introducing Shine On Now—a new charitable initiative that harnesses the collective power of girls to help others in need. Through Shine On Now, American Girl is calling on girls across the country to help the company give up to $1 million

in clothes, books, dolls, and money to the following four organizations: Kids in Distressed Situations, National Association of Children’s Hospitals and Related Institutions, National Wildlife Federation, and Save the Children.

Beginning June 28, 2010, girls can become official American Girl Ambassadors at shineonnow.com and inspire other girls to join the Shine On Now effort. As ambassadors, girls will receive a free, downloadable tool kit filled with fun and actionable tips and ideas for fund-raising, volunteering, or donating to the four worthy charities participating in Shine On Now, or wherever they see an opportunity to make a difference.

On July 13, 2010, girls can go to shineonnow.com and put their collective efforts to powerful use. Visitors can contribute up to 100 free stars each day to help American Girl reach its goal of collecting one million stars by the end of the program on July 31, 2010. If the target is reached, American Girl will donate its maximum gift of $1 million in clothes, books, dolls, and money to the four designated charities.

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Giving back is a wonderful thing and I'm so glad to see American Girl encouraging girls to do just that at a young age. Young girls everywhere will learn that they can make a difference as they make their own donations and give to children in need.

On July 13th, the new My American Girl dolls will be available for sale along with the new Innerstar University where owners can interact safely with their dolls online. I'll tell you more about that later and will also be hosting a giveaway for a new American Girl doll so make sure you stick around for that!

There are other Parent Partners teamed up with American Girl who will also be hosting a giveaway. I encourage you to follow them and enter on their sites as well.


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GET SOCIAL:
Follow Shine on Now on Twitter and become a fan on Facebook. If you do at least one of those two things, comment here with your Twitter and/or Facebook id to gain an extra entry in the upcoming giveaway.





**The thoughts and opinions shared are my own and others may differ from mine. As a participant in this campaign, I will be given a My American Girl doll at no cost and will be able to give one away. Thanks to American Girl and Cohn&Wolfe for the opportunity.